Corporate music you say? In the world of royalty-free music it’s a full-on genre on its own. Featuring piano, guitars, synths, drums and other elements, corporate style tracks usually have a light and motivational feel, perfect for background use in video.
Corporate videos have become essential tools for businesses to communicate their messages, showcase their products, and engage with their audiences. One crucial element that can significantly enhance the impact of these videos is the music. Choosing the right soundtrack can elevate the viewer’s experience and leave a lasting impression. Here’s why using royalty-free music is an excellent choice for your corporate videos:
1. Cost-Effective
Royalty-free music is typically much more affordable than custom compositions or popular tracks. You pay a one-time fee or subscribe to a service, which can save your business a significant amount of money.
2. Legal Peace of Mind
Using royalty-free music eliminates the risk of copyright infringement. This ensures that your videos won’t be taken down or muted due to copyright claims, protecting your investment and reputation.
3. High Quality
Many royalty-free music libraries offer high-quality tracks produced by professional musicians and composers. This ensures that your video sounds polished and professional.
4. Variety of Styles
Royalty-free music libraries offer a vast array of genres and styles. Whether you need something upbeat and energetic or calm and relaxing, you’ll find the perfect track to match the tone of your video.
5. Easy Licensing
The licensing process for royalty-free music is straightforward and hassle-free. Once you purchase a track, you can use it in your video without worrying about additional fees or legal complications.
6. Global Use
Many royalty-free music tracks come with licenses that allow for global use. This is particularly useful for businesses that operate in multiple countries and need their videos to be accessible worldwide.
7. No Revenue Sharing
With royalty-free music, you don’t have to share any revenue generated by your video. All earnings remain with you, making it a more profitable option.
8. Immediate Availability
Royalty-free music is instantly accessible. You can download tracks immediately and incorporate them into your video, speeding up the production process.
9. Customizable
Some royalty-free music libraries offer tracks in various lengths and versions. This flexibility allows you to tailor the music to fit your video perfectly.
10. Enhances Engagement
Music has the power to evoke emotions and enhance storytelling. The right track can make your corporate video more engaging, keeping viewers interested and invested in your message.
11. Consistent Quality
Royalty-free music libraries maintain high standards, ensuring that all available tracks are of consistent quality. This means you won’t have to sift through low-quality options to find a suitable track.
12. Saves Time
Searching for the perfect music can be time-consuming. Royalty-free music libraries often categorize tracks by mood, genre, and use-case, making it easier to find what you need quickly.
13. Brand Consistency
Using royalty-free music allows you to choose tracks that align with your brand’s identity. Consistent music choices can help reinforce your brand’s voice and make your videos more recognizable.
14. Versatility
Royalty-free music can be used across various types of corporate videos, from promotional content and advertisements to training videos and internal communications.
15. Support for Emerging Artists
By purchasing royalty-free music, you often support independent musicians and composers. This not only helps them continue to create but also brings fresh and unique sounds to your videos.
10 high quality corporate royalty-free music tracks on Pond5 (in no particular order):
- Confident Energy (Upbeat Future Corporate)
- Positive Outlook (Corporate Motivational Success)
- Have Fun (Happy Summer Upbeat Corporate)
- Modern Motivation (Future Bass Technology Fashion)
- Corporate Confidence (Positive Motivational Success)
- Success Ahead (Inspirational Upbeat Corporate Background Ambient)
- Confident Corporate Background Music
- Inspiring Corporate
- Working Smart (Corporate Motivational Confident Upbeat)
- Corporate Indie (Upbeat Business Commercial)
Why I choose Pond5:
Pond5 is a highly regarded platform for creatives seeking diverse and high-quality media content, including royalty-free music, stock footage, photos, and more. Renowned for its vast and ever-growing library, Pond5 offers a wide range of options suitable for various projects, from corporate videos to independent films. Its user-friendly interface, transparent pricing, and straightforward licensing process make it an accessible choice for professionals and enthusiasts alike. With contributions from talented artists worldwide, Pond5 ensures a rich selection of creative assets that empower users to find exactly what they need to enhance their projects efficiently and affordably.
Benefits of video for corporate companies:
Using video has numerous benefits for corporate brands:
- Enhanced Communication: Video allows brands to convey messages more effectively, using visuals, audio, and storytelling to engage and connect with their audience.
- Increased Engagement: Videos often capture attention better than text or images alone, leading to higher engagement rates on social media, websites, and other platforms.
- Brand Awareness: Videos help in building brand awareness by showcasing products, services, and values in a compelling and memorable way.
- SEO Benefits: Video content can improve search engine optimization (SEO) efforts, as search engines increasingly prioritize video content in search results.
- Demonstration of Expertise: Corporate videos can demonstrate industry knowledge, expertise, and thought leadership, positioning the brand as a trusted authority in its field.
- Improved Conversion Rates: Videos can lead to higher conversion rates, as they can effectively guide potential customers through the buyer’s journey with engaging and persuasive content.
- Versatility: Videos can be used across various channels and platforms, including websites, social media, email marketing, presentations, and more, maximizing their impact and reach.
- Customer Education: Videos can educate customers about products, services, and processes in a clear and visually engaging manner, reducing support queries and enhancing customer satisfaction.
- Emotional Connection: Video content has the power to evoke emotions and create a stronger emotional connection with viewers, fostering loyalty and advocacy for the brand.
- Measurable Results: Video analytics provide valuable insights into viewer behavior, allowing brands to refine their strategies and optimize future video content for better performance.
Let’s wrap it up
Incorporating royalty-free music into your corporate videos is a smart, cost-effective, and legally sound strategy. It enhances the overall quality and engagement of your content, providing a professional edge that can set your business apart. With its variety and accessibility, royalty-free music is a valuable resource for any corporate video production.
